developing a partnership strategy for Art Rotterdam

The Art Connector works together with Art Rotterdam to (re) develop the sponsor approach. The purpose of this is to create an attractive – and innovative – offering, with which companies with a corporate collection will be happy to connect to Art Rotterdam in a sustainable manner.

Currently, the activities surrounding actively approaching sponsors are limited. In order to realize the desire to connect more companies to the art fair (growth), a well-thought-out approach is needed. The Art Connector wants to (re) write this approach for Art Rotterdam. Attention will be paid to the values, experiences and future plans of the art fair.

The Art Connector provides a four-year corporate partnership strategy, goals and an approach for the renewed offer will be made, whereby the right matches for companies will be mapped. We also ensure that this strategy is well implemented and rolled out.

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