Strategic guidance for Unseen Photo Fair in China

Unseen is the leading platform for contemporary photography. Exclusively focusing on what’s new in the photography world, Unseen provides a channel for up-and-coming talent to showcase their work. Unseen brings together the international photography community to discuss and debate the directions in which the photographic medium is evolving.

Unseen is an all year round platform with physical events throughout the year with the main event in Amsterdam, but it has the the wish to explore its business opportunities in the far East. That is why The Art Connector helped Unseen to explore their chances for a Chinese based event by talking to potential Chinese partners in China. It gave Unseen a sense of feasibility in case they would like to activate their activities on the Chinese market.